The design process should be fun, exciting, and adventurous.
It empowers us to be more creative, courageous, and collaborative.

Jiho Kim is a Basel-based designer, born in Korea and educated in Germany and Switzerland.

Jiho’s design approach blends aesthetics and functionality with a playful touch. Her creations feature clean lines and thoughtful details that spark joy and surprise. She is deeply committed to emotional and sustainable design, creating products that are not only visually appealing but also meaningful and enduring.